for Visual Music Artists, Writers, and Venues
The Language of Attraction:
Trailers between Advertising and the Avant-garde
1 – 6 May
Trailers represent a unique cinematic language that is part advertising and part summary, employing techniques of coercion, condensation, and explication to entice audiences to invest time and money in the feature presentation promoted. This programme asks what can be learned from considering trailers as works in their own right. What constitutes their distinctive cinematic language? How has it changed as the film industry has developed? How have the form and material of trailers been appropriated by artists?